Why it matters
Shopify is often useful when a business wants a mature catalogue, checkout and app ecosystem. A custom build can fit unusual customer journeys or operational rules, but it also creates more decisions and maintenance responsibility.
Common mistakes
- Choosing only from the visual theme
- Ignoring fulfilment, returns and product editing
- Promising integrations before checking APIs and costs
What you can do now
- List product variants, stock source and delivery rules
- Map what happens after checkout
- Compare the ongoing work, not only the launch
Key takeaway
The right platform is the one the business can operate confidently after launch.