Prepare the decisions behind the pages.
A structured brief for aligning business purpose, audience, content, functionality, ownership and launch constraints.
Brief fields
Describe the job before describing the look.
Business & offer
What is sold, to whom and why the purchase matters now.
Audience & decisions
Questions, doubts, alternatives and the useful next action.
Content & evidence
Available copy, media, factual proof and approval owners.
Functionality
Forms, booking, payments, accounts, languages and integrations.
Operations
What happens after an enquiry, booking, payment or support request.
Ownership & launch
Accounts, content entry, training, care and decision deadlines.
Guidance
Do not solve the brief with a feature list.
Examples and references are useful when you explain the behaviour, hierarchy or feeling that matters. They should not become instructions to copy another brand.
Turn the friction into a clear plan.
Tell us what should become easier for customers and the team.